Holiday Glam: Showcasing Your Beauty Products for Festive Seasons Using Product Photography
The festive season brings a shimmering opportunity for beauty brands to captivate audiences with enchanting visuals that resonate with...
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Catherine Abe
Oct 12 min read
The Evolution of Beauty Content Creation: Trends and Predictions for the Coming Year
The beauty industry's digital landscape has witnessed a transformative journey in content creation, adapting to changing consumer...
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Catherine Abe
Sep 32 min read
Creating Shareable Video Content: Engaging Beauty Audiences on Tiktok
In the dynamic realm of beauty marketing, TikTok has emerged as a powerhouse platform for engaging audiences through short-form,...
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Catherine Abe
Aug 234 min read
How To Be Specific With Your Target Market
If you get asked who is your target market and you answer along the lines of “20-30 y/o females” You are not being specific enough. If I...
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Catherine Abe
Aug 62 min read
Mastering Product Photography: Top Techniques for Showcasing Skincare and Beauty Products
In the competitive landscape of beauty marketing, the visual presentation of skincare and beauty products holds immense importance. The...
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Catherine Abe
Jul 22 min read
The Art of Aesthetic Branding: Elevating Beauty Product through Product Photography
In the ever-evolving landscape of beauty marketing, the power of visual aesthetics cannot be overstated. The artful presentation of...
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Catherine Abe
Jun 2811 min read
How Much Does Product Photography Cost?
This is the primary question a lot of brands and marketing professionals ask themselves. And it’s pretty fair, we want to be able to put...
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Catherine Abe
Jun 42 min read
Video Editing Hacks for Stunning Beauty Content: Tips and Tools
In the vibrant world of beauty content creation, video editing stands as a pivotal element in crafting captivating narratives and...
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Catherine Abe
May 72 min read
Photography Dos and Don’ts for Beauty Brands: Common Mistakes to Avoid
In the visually-driven realm of beauty marketing, photography plays a pivotal role in capturing the essence and allure of skincare and...
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Catherine Abe
Apr 92 min read
The Power of Product Videos: Engaging Beauty Audiences Through Commercial Video Storytelling
In the visually-driven world of beauty marketing, the role of product videos has emerged as a powerful tool to captivate audiences and...
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Catherine Abe
Apr 52 min read
What to Expect When Getting a Product Photography or Video Production Quote and Proposal
So, you're ready to take your product photography or video to the next level? Exciting times ahead! But before we dive into capturing the...
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Catherine Abe
Apr 54 min read
Business Stories: How Brands Came To Life
inspiring journeys of founders who've crafted thriving beauty brands from the ground up.
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Catherine Abe
Mar 52 min read
Creating Compelling Commercial Content: Strategies for Beauty Brands
In the ever-evolving landscape of digital marketing, the significance of compelling commercial content cannot be overstated, especially...
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Catherine Abe
Feb 236 min read
10 Ways You Can Work With Your Photographers and Videographers To Create EPIC Brand Commercials (Product Photos and Videos)
Creating a commercial is a team effort including you as the brand that hired your creatives. There is a massive difference with the...
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Catherine Abe
Feb 63 min read
Content Pillars For Your Beauty Brand Business
Content Pillars are the main messages or topics you want your followers to hear. When you determine your content pillars, it makes it...
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Catherine Abe
Jan 912 min read
Content Ideas and eCommerce Calendar for 2024: Engaging content for Beauty Brands
This is your ultimate guide to some ABSOLUTELY CREATIVE content ideas for 2024 content so you can keep your brand fresh and exciting!
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Catherine Abe
Jan 39 min read
Color Psychology for Beauty Brands that you can use on your Product Photography
Maximize visual impact in product photography by leveraging color psychology for captivating images for skincare products or beauty brands!
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Catherine Abe
Dec 7, 20232 min read
2024 Content Creation Calendar: Stay Ahead as a Brand Content Creator
Feeling like you're always cramming with content creation when events are happening? Follow this monthly guide on content creation so you...
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Catherine Abe
Oct 27, 20232 min read
Our Video Makes Waves: Featured in Design Rush's Best Video Designs 2023
In the world of video production, it's not every day that your work gets recognized on a global scale. We are thrilled to announce that...
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