Content Ideas and eCommerce Calendar for 2024: Engaging content for Beauty Brands
As the digital landscape continues to evolve, the significance of captivating content strategies and meticulous eCommerce planning has never been more pronounced for beauty brands aiming to stand out amidst fierce competition.
In this blog, we'll delve into innovative content ideas and strategic eCommerce planning specifically tailored for beauty brands in 2024. From the latest trends to effective social media and engagement strategies, we'll explore how to curate compelling content and navigate the digital marketplace to foster growth and consumer connection.
The beauty industry is ever-evolving, driven by shifting consumer preferences, emerging technologies, and the perpetual quest for novel experiences. With this in mind, our focus is on equipping beauty brands with insightful strategies to flourish in this fast-paced, visually-driven landscape.
January 2024 Content Ideas
Jan 1 - New Years Day
New Year Goals for the business
Year In Review
Trailers and Announcement for New Product Launches
New Year, New Skin Care Routine
Yearly Skin Trends
Jan 2 - Science Fiction Day
Futuristic Skincare Technology Feature - highlight innovations in the beauty industry that is relevant to your products and service offering.
Sci-Fi Skin Care product recommendation (perfect for those selling make-up, create a sci-fi inspired make up look)
Jan 15 - Martin Luther King Jr Day
Target Market: Americans
Futuristic Skincare Technology Feature - highlight innovations in the beauty industry that is relevant to your products and service offering.
Sci-Fi Skin Care product recommendation (perfect for those selling make-up, create a sci-fi inspired make up look)
Jan 24 - National Compliment Day
Get your audiences to tag their friends and give them a compliment for a chance to win a giveaway or anything from you.
Employee or Customer Appreciation. Give your loyal customers and loveable employees a treat!
Add a Compliment Card to those who ordered from you on that day.
Jan 26 - National Spouse Day
Couple Skincare Routine
Couple Skincare Challenges
Share Love Stories while getting ready
Love and Skincare Tips
Jan 26 - Australia Day
Target Market: Australians
Australian Ingredient Spotlight
Australian Skincare routine (Beat that sun)
Australian Beauty Secrets
February 2024 Content Ideas
Feb 4 - Grammy Awards
Grammy Awards is a red carpet global music awards where the popular musicians around the globe gathers for this celebration.
Red Carpet Beauty Predictions
Get The Look Tutorials (Choose a celebrity in the red carpet and try to achieve the look using your products)
Live Reaction or Commentary on the event
Launch a Contest challenging followers to recreate their favourite Grammy Awards Beauty looks using your product.
Feb 10 - Chinese New Year
Target Market: East Asians and Southeast Asians
Year of the Wood Dragon
Red and Gold Beauty Themes
Year of the Wood Dragon looks
Fortune Cookie and Luck-themed promotions
Feb 11 - Super Bowl LVIII
Super Bowl Polls for Beauty - Example: Which team uses good skin care? Which team inspire the best make-up looks?
Super Bowl Prediction Games - Create Live Competitions as the Super Bowl is happening and give rewards to winners interacting.
Feb 14 - Valentine's Day
Self-love Skin Care Routines
Gift guides for your Girlfriend on V Day
Valentine's Day Make-up Looks
Couple's Skin Care Tips
Virtual Beauty Date Night - A Webinar where beauty experts provide tips on creating a romantic beauty look for Valentine's Day
Feb 20 - Love Your Pet Day
Feature Pet Friendly Skin Care Ingredients/Products
Self-Care with your Pet
Pet Adoption Support Campaign
Pet Giveaways or Content - Get your customers to send the most creative or most funny pet photo they have for a chance to win a Giveaway
Feb 27 - National Retro Day
Retro themed product photography and videos
Throwback Beauty Trends
Vintage Beauty Icons Tribute
Create a retro-inspired box filled with your products and host a giveaway
Flashback Beauty Products
March 2024 Content Ideas
Mar 8 - International Women's Day
Create a campaign promoting self-care as empowering for women.
Share stories from women who gained more confidence after using your products or let your audiences share their stories.
Promote diversity by featuring women of all skin colors, ages, ethnicities and skin issues.
Mar 10 - Mother's Day
Target Market: UK
Skin Care with Mom
Feature Mom-centric skin routines (pregnant mom, new moms, older skins)
Generational Beauty Stories
Gift Guides for Mom
Partner with Mom influencers
Mar 10 - Oscar Night
Red Carpet Beauty Predictions
Get The Look Tutorials
Movie inspired Looks
Awarded Movie Memes that relate to your target audience
Oscar Night Memes that relate to your target audience
Mar 17 - St. Patrick's Day
Green Beauty Products Showcase
Irish Beauty Secrets
DIY Green Face Masks then apply your product sometime in the process
Green and Irish themed Product Photography
Mar 20 - International Day of Happiness
Happy Skin, Happy Mind - Share the link between Mental Health and Skin Care
Share the happiest moments of your team
Create a video of someone using your products while saying gratitudes
Mar 24-31 - Easter (Holy Week)
Easter themed product photography & video
Easter Egg Hunt Giveaways (find this in the photo or our website or video)
Spring Make-up Looks (for those approaching Spring), Autumn Make-up Looks (for those approaching Autumn)
April 2024 Content Ideas
Apr 1 - April Fool's Day
Faux Product Launch
Prank Packaging or Labels
Create fun quizzes or polls asking your audience to vote on the most absurd ones or pick out the wrong one in the options.
Apr 10 - National Sibling Day
Skincare with your twin (Get twins in the video or photo for added interest)
Guess who is the eldest?
Beauty swap with sibling (Could be a skin care routine)
Apr 11 - National Pet Day
Encourage followers to share the most heartwarming moments with their pets and feature them on your accounts
Get your dog to do skincare routine
Get dogs to smell the scents of your skin care (cherry flavoured lip balm)
Giveaways for those who adopted a pet today!
Apr 12-19 - Coachella
Festival Looks
Festival Beauty Essentials
Behind the scenes (BTS) getting ready for festival
Coachella Skin Care Survival Guide
If you're attending Coachella, host a Coachella Beauty Meet-up
Apr 22 - Earth Day
Sustainable Skin Care Tips
Highlight Sustainable Products
Get your customers to bring back the packaging to get a discount
Set a goal for becoming more sustainable in the future
Apr 29 - International Dance Day
Get a dance influencer to dance while using your products
Skincare and make-up tips for Dancers
Dance inspired professional product video
May 2024 Content Ideas
All of May - Mental Health Awareness Month
Highlight the role of mindfulness in beauty routine, be present and showcase that this is a moment for self care.
Real stories of increased confidence and better mental health after getting over a skin issue
Create an Instagram Live about sharing mental health stories
May 12 - Mother's Day
Target Audience: US, Canada, Australia, Europe (except for UK), NZ, India, China, Japan, Philippines, South Africa
Share stories of how skincare tips have been passed on from moms to daughters
Highlight Celebrity Mom and Daughter
Gifts for moms
New moms giveaway
May 25 - National Wine Day
Using your products while drinking wine
Create drinking games related to skin care such as a trivia and who guesses it wrong will drink a wine. You can do this with your team or LIVE with some influencers of your brand
May 31 - National Smile Day
Who has the best smile challenge or competition
Make me smile challenge - go around asking people to tell you a joke and make you smile, for those that did, give a giveaway
June 2024 Content Ideas
All of June - Pride Month
Target Market: LGBTQ+
Rainbow inspired make-up looks
Collab with LGBTQ+ Influencers
Encourage Self-expression
Jun 7 - National Donut day
Doing skin care or make-up while eating a donut
DIY Donut Bath Bombs or scrubs
Donut-Flavored Lip Care
Doing make up while balancing a donut on your head, this could be a game between 2 people.
Jun 8 - Best Friend's Day
Tag your best friend for a giveaway
Make-up or Skin Care swap with your Best Friend
If your best friend's name is Karen, tag them for a giveaway
Jun 16 - Father's Day
Take a video of someone doing their dad's skincare or make-up
Gift Guides for Dads (If your products are suitable for men)
Jun 21 - National Selfie Day
Ask customers to share a selfie with your products
Selfie-ready skin care routine
Get Customers to do a series of selfies on their skin care routine from morning to night or selfies of them getting ready before and after the make-up is done
Jun 30 - End of Financial Year Sale (EOFY)
Target Market: Australians
Promote Sales for EOFY
Promote Discounted Bundles
Promote Clearance Sales
Create a video of where your tax returns go and feature the popular products in your store
July 2024 Content Ideas
Jul 4 - Independence Day
Target Market: Americans
Trivia History Games, you can make this skin care or beauty games such as who is the biggest skin care brand during the year 1776
Get your audiences to have a healthy debate and discussion around Independence Day (Just beware that people are going to be arguing as long as you mediate it properly, you should be fine. A good and healthy debate and discussion is healthy for a brand as long as you keep a neutral stand. If you're not comfortable adding politics in your brand, you have the choice to skip this one)
Host a UGC Content submission from. your audiences where they can submit a selfie or a video while using your product and the winner gets a 4th of July treat
Jul 5 - National Bikini Day
Sun protection tips
Bikini friendly make-up looks
Run a month-long Bikini ready beauty challenge where you can get your followers to share their progress in tanning or achieving a radiant bikini perfect skin
Go to the beach and pick whoever has the best bikini and get a Tiktok of them doing a challenge or a game or a Trivia and if they win, they get a price
Build a sand castle with your products on the top
Make your products look like they are wearing a bikini, you can hire a professional photographer or 3D Designer for this
Jul 7 - World Chocolate Day
If you are launching a chocolate flavoured product, then this is the perfect time to do it!
Give away chocolates to a random order today and film it as a reel or Tiktok
Guess the chocolate: Blindfold participants and let them guess the chocolate, if they win they get a freebie of your product or testers
Stick some tasks on chocolates, put them in a bowl, get your team of participants to pick a chocolate, they get to do a task. Tasks could be a weird skincare routine that they have do or trying to sell # of products out in the street. Whatever it is, be creative!
Jul 17 - World Emoji Day
Get your followers to comment 3 emojis that describe their jobs (or could be anything)
Randomly pick an emoji and get your creators to do a skincare routine while portraying the emoji and without breaking face. For example, if the emoji is crying, then need to be doing skincare while crying and the challenge is to not break character
Emoji your products: Feature your products with an emoji that represents it such as a water droplet for a moisturiser
Post a phot and get your followers to comment the best emoji for this photo
Jul 21 - National Ice Cream Day
Have a professional product photo of your products on ice cream
If you have an ice cream flavoured product, this is the perfect day to feature or launch it
Get your followers to answer a poll of their favourite ice cream flavour and turn this into a product
Include an ice cream gift voucher on orders shipped this day and film it
Jul 30 - International Day of Friendship
Ask your followers to film a video of their friends, this could be them shouting your brand name, the more creative they are, the more chances of winning a treat from you
Share heartwarming stories about friendship on your social media or your personal stories with your friends while doing skincare
Get your followers to do a shoutout for the friend they love on social media while using your products
August 2024 Content Ideas
Aug 8 - International Cat Day
Take a photo with your products and cats
Film a Tiktok video of your cat packing orders
Cat getting a spa treatment
Cat acting like an influencer video promoting your products
Aug 9 - Book Lovers Day
Curate book recommendations for skincare and beauty. Pair each book with a suggestion of a skin care routine while reading or winding down
How many pages can one read while the other is doing make-up or skincare challenge
Read a page or section in the book that is really touching and powerful while doing skincare
Aug 10 - National Lazy Day
Feature the lazy skin care routine, this could be the most basic and easy skin care routine
Lazy make-up routine
"No Make up" Make up Look
Capture a reel of you being lazy (laying on the couch or bed) and use a lazy day tip on top of it.
Behind the scenes Lazy Day at the office
Aug 19 - World Photography Day
Do a shoutout to your photographers
Create a competition to photographers to create a product photo of your products and you will pay the photos you want to use. If you choose the winner, you will work with them on a project.
Share before and after of your photoshoots
Send gifts to your photographer and film it
September 2024 Content Ideas
Sep 1 - Father's Day
Target Market: Australians
Dad's grooming guide feat. skincare routines and products for Dad
Behind The Scenes: Dad's Morning Routine
Father-Daughter/Son Skincare Challenge
Father's Day Gift Guide
Sep 2 - Labor Day
Target Market: Americans and Canadians
Gratitude posts for your employees
Highlight your team's contributions on a post
Get to know your team
Have a video asking all of your team members what their favorite self care routines or products
Sep 21-Oct 6 - Oktoberfest
Target Market: Americans and Canadians
Influencer dressed up in a german dress doing skin care or make-up (Getting ready for Oktoberfest)
Oktoberfest look ideas
get your team to cheers beers in big german beer glass
who can chug the beef faster game will win a product
Sep 29 - AFL Grand Final
Australian Football League
Target Market: Australians
Create a poll with the teams playing and get your followers to pick who they support
Create an Instagram live commentary while watching the game, make it interesting by wearing a mask, doing make-up or doing skincare
October 2024 Content Ideas
Oct 1 - International Coffee Day
If you have a coffee flavoured product, this is the perfect day to feature or launch one
Share fun facts about coffee and its benefits to the skin or your health
Interactive quizzes to test your followers knowledge about coffee
Oct 5 - World Teacher's Day
Create a Teacher's only promotion
Go to a school and do a giveaways for teachers while filming yourself
Buy 1 gift 1 promotions where when they purchase on your site, a gift will be sent to their teachers too.
Have a professional photoshoot with a teacher's make up look or with glowy skin
Oct 10 - World Mental Health Day
Share stories of personal transformations, this is best when done with a professional video so the emotions can come out really strong
Self-care challenges where you offer daily reminders for self-care and skincare
Educational content about the connection of mental health and beauty
Oct 31 - Halloween
Have a halloween themed professional product photos and videos
Go do a trick or treat around neighbourhood but instead of getting a treat, you're giving one (Products or freebies)
Host an online trick or treat where your followers will comment trick or treat for the chance to play in the game. You can either comment back with a trick and get them to tell you a scary story or treat where they get freebies or discounts. For those that did a trick, give them a big treat.
November 2024 Content Ideas
Nov 1 - World Vegan Day
Feature your vegan products
Vegan Ingredient Spotlight
Educational posts on vegan skincare
Vegan skin care kit or routine
Partner with a Vegan Influencer
Nov 5 - Melbourne Cup
Target Market: Australians
Get ready with me to go to Melbourne Cup
Skincare Prep for the races
Host a poll of which horse they are betting on
Go to Melbourne Cup and feature the best dressed in the event with a giveaway of your products
Nov 11 - Single's Day
Target Market: Australians
"Treat yourself" promotions
Create a blind date video where one will gift the other your products and go on a date. Follow their date, mic them up, done better when you hire a team of videographers. Then, ask them both how the date when, just like the TV show, First Dates.
Get people to tag their single friends for a secret discount code
Nov 19 - International Men's Day
Create a men's skincare guide
Collaborate with male influencers
Interview men to ask about their skincare challenges
Men's skincare myths debunked
Get ready with me male version
Discounts for male buyers on this day only
Nov 28 - Thanksgiving
Target Market: Americans
Launch a social media challenge where followers share what they are grateful for in their skincare routine or beauty regimen. Get them to tag your brand or use a hashtag
Thanksgiving gift guides
Give to charities your support
Shoutout your most engaged follower and say thank you or give them a treat
Showcase your gratitude filled testimonials
Nov 29 - Black Friday
This is your opportunity to launch huge promotions
Early Access Teasers
Add a gift with every order
Countdown videos
Behind the scenes of Black Friday Prep
Run a competition for a giveaway
Go around and ask the team in the office what their Black Friday Basket looks like, have them carry a black basket full of your products.
December 2024 Content Ideas
Dec 1-12 - 12 Days of Christmas
Launch a 12 Days of Christmas Campaign where you do giveaways for 12 days when they do an engagement challenge, this could be following you or commenting and tagging someone.
Interactive Polls and Surveys where they can vote on their favorite holiday treats, activities or traditions
Holiday gift ideas
Dec 2 - Cyber Monday
Countdown teasers
Host a Live Giveaway, whoever comments on your Instagram Live will have a chance to win. Get them to tag their friends too
Do a Christmas gift guide and emphasise why this day is the perfect day to do Christmas shopping because of the sales
Dec 14 - National Free Shipping Day
Put up a post that all orders on this day will be free shipping site wide
Put a Christmas gift guide with free shipping
A BTS video of you packing orders and loading them on the truck with a caption "free shipping"
Dec 24-25 - Christmas Eve and Day
Design a Christmas tree with your brands colors and make your products the Christmas ornaments
A video of you unpacking a Christmas gift with your products inside it
Video of Santa putting your products in stockings
Dec 26 - Boxing Day
Target Market: UK, Canada, Australians, South Africa, New Zealand
Video of you in a shopping trolley filled with your shopping bags, boxes and products.
Professional product photo of someone shopping your products in a store with a branded set-up
Feature stories of people exchanging gifts focusing on skincare and beauty related products
Dec 31 - New Year's Eve
Countdown to the New Year
Glitter inspired make-up look
Professional product photo or video with your products in glitter
Reflection of the Year
Say thank you to everyone who made an order this year and send them personalised emails or messages
