We answer all your questions about product photography, product videos and content creation.
If you want to build trust with your customers, professional product photography is one way to establish that you are reputable brand. If your prices are in the medium to high range, product photography is especially important as it can help communicate the value of your product. No one buys a $40 moisturizer on a website with amateur photos shot on an iPhone because it looks like I can buy that product for $5 at a local market.
Lifestyle product photography are photos of products shot on real-life scenarios and locations such as a house or a beach. Unlike studio styled product photography that uses backdrops and creates dream-like scenes for your products, lifestyle photos showcase how your products will fit into your customers lifestyle. It helps them imagine your products in their day-to-day such as seeing it in a bathroom shelf or using a sunscreen at the beach.
Product photography prices vary on the style, products and deliveries that you require. We have fixed packages that will fit a specific group of brands delivering a specific style and number of assets to ensure brands can budget for their product photography and video needs. For brands that have a very particular requirement that doesn't fit in our packages, we have custom quotes to cater for these needs.
With our model shoot packages, we hire models externally. We work with a set of models that we have fixed rates and budgets for. In any event that the client has particular needs for a model that is out of the set budget in the package, additional fees will incur. Product photos with models can be shot in studio or on location.
Product photography can be done anywhere as long as the product gets shipped to us. For brands that are close to Melbourne, it can be handy to deliver the products to us personally to avoid any shipping costs. Location is usually not a big factor to consider with product photography.
Clients are not usually required to come on a product photography shoot but are welcomed to when they want to. It is not a need but it could be a preference for the client.
Product photography serves a different purpose than UGC. You need both for your ecommerce business. Product photos put your products under the best light possible. It helps sell your products and communicate the value of your product. Without a professional product photo, your brand will struggle to maintain a professional and reliable status. UGC or user generated content is like testimonials for your product. They showcase authenticity and serves as social proof for your business. Without both, your business will struggle to thrive.
This is entirely dependent on style and your product. Having your products authentically photographed will help build trust. But if you are trying to showcase ingredients, formulas or the complexities of your packaging, CGI might be a better choice for you.
A product photography agency is a team of product photographers acting as your creative team delivering photos necessary for your marketing, paid ads and social media needs.
There are a lot of factors that goes into calculating the cost of a product photography and videography project. As a summary, expect to have at least $2,000 AUD in budget for a small product photo OR product video project.
Australia and America will have some similarities on how much product photography costs. The rates also depend on each photographer and their level of expertise. Expect to spend roughly $2000 - $5000 for a small project. If you are expecting to have 30 or more photos, prepare a bigger budget and make sure you book in early since this amount of delivery can take time.
We have a collection of backdrops that we use for our photoshoots and video shoots. We can also do some background replacement if applicable for the shot we are going to do. We also try to get a backdrop for the specific brand colors that you have for more accuracy. This may be something that is added onto your invoice if it goes over the set prop budget per package.
Product photos and videos have similarities and a few differences. They may be styled similarly but they differ in execution. Videos take longer to produce and require a bit more skills and preparation to achieve a certain effect. Whereas photos are a lot easier and quicker to pull off. Editing videos, especially visual effects, will require massive amounts of time to perfect than photos. Hence, photos are cheaper and quicker to do. Videos, however, delivers more engagement and results. This has been evident with all client work we have done so far.
Our videos and photos can be used for Instagram and TikTok. To get more engagement on Instagram and TikTok, you need a bigger strategy than just one video. This is something that you can talk about with your social media manager or digital marketing manager. Once your strategy is set, we can then move forward to creating your content.
The timelines of a product photography and video project is circumstantial on the deliveries and the style you would like to achieve. This is usually communicated during the quoting process. If you are planning to have your product photos and videos done, do not leave it to the last minute and leave at least 3 months before your deadline to ensure that you can book the photographer and videographer you want, making sure the content you receive is not rushed and leaving some time for revisions when you need to.
To achieve studio styled photography and videos, we need to do the shoot inside our controlled studio. We can go to a location for lifestyle photography where we will bring our gears. The content for these types of shoots are different from studio created shots. You can see the differences from our portfolio. This is what lifestyle, on-location shoot looks like. This is what studio product photography looks like.
We have separate packages for these styles and you can purchase the packages at the same time so they can be produced at the same timeline. We have product photography and videography packages as well. Give us a call so we can send you the right packages for you.
We don’t currently do 360 videos.
There are 3 things you need to factor in when choosing the right product photography business for your brand: Portfolio, Budget and Process. Read our blog for more information.
We pour our heart and soul into every project we take on because our work isn’t just a job—it’s our passion and pride. We thrive on experimenting with new techniques and pushing boundaries to deliver unique, standout content for your brand. Your comfort and confidence in working with us are our top priorities. That’s why our onboarding and pre-production process is designed with clear and open communication at its core, ensuring we fully grasp your vision and you understand exactly how we’ll bring it to life.
For every project, no matter if it is for a small or large business, the process and amount of work stays the same. The only difference for large businesses is the flexibility to go beyond the limits of style and creativity where we can create a custom quote for a custom project.
For small businesses, we have fixed packages with fixed styles and deliveries to help you budget wisely, knowing exactly how much you will be paying and how much content you will be getting.
At the moment, we focus on small projects. Handling a large project such 50-100 more photos will require us to spend a lot more time on your project. These types of projects are custom quote and subject to our availability. We suggest you to inquire and book ahead for 3 months with us before the anticipated start date of the project so we can securely fit your project into our calendars.
Turnaround times are very dependent on each package. When we jump in a call with you and understand what package you are after, we can then tell you a more accurate estimation of the timelines of the project. If you are planning to book for a project, make sure that you book 2 months ahead of time before your deadline so you can make some time for revisions.
Yes, of course! We have set packages to help brands budget their content creation needs but if you need a customized project that requires customized quotes, we have a handy calculator designed specifically just for this purpose. Feel free to reach out to us if you need custom quotes.
In most of our projects, there are 3 rounds or unlimited revisions included. This means, you get can get back to us with unlimited revisions thrice. If there are multiple approvers in your team or business, make sure you get everyone's inputs on every rounds of revisions to make the most of the 3 rounds.
Reshoots are circumstantial and we have laid out our reshoot policy that you can read here.
Rest assured that in every step of the process, we will communicate everything that goes on into the project so that there are less surprises during the delivery and you can make revisions as we go through every stage of the production process, ensuring you are happy with the final product.
Brands will ship their products to us at their own cost. We can return products as long as a return label and/or parcel is included in each delivery. We do not store products that don't have an active project or retainer with us. We usually discard products after a shoot. We do not advice the resell of these products as they will be exposed to chemicals, dust and dirt in the studio. To achieve some visual effects, we sometimes glue or drill into the packaging of the product.
To learn more about our product return and storage policy, read here: https://collabarts.com.au/returns
During our onboarding process, we will meet with you on a video call to talk about how best we can work with each other. This is where expectations are set. We expect that you would tell us what you expect from us and lay out your vision for your content.
During our pre-production process, we will set -up another meeting with you to pitch you our ideas for your content. you have unlimited rounds of revisions during this stage so please feel free to let us know if the ideas are hitting the mark of your vision. This is your opportunity to help us be aligned in your vision and to avoid any further revisions during the post-production stage.
Any changes we do during the production stage or shoot day will be communicated to you as well. Please note that it is very common that things planned during pre-production will not always work on production and so we will have to improvise. This is due to multiple factors that are sometimes out of our control. Nonetheless, this will be communicated to you.
Most of the decisions in the post-production stage were already made during pre-production such as the music and sound track choice or voice overs. If we ever do change music and soundtrack or change the sequence of the shots, they will be communicated to you as well, ensuring there are no surprises during the delivery stage.
Product photography and video production prices are not based on the size of the business and will not change based on that factor. We have designed fixed packages to help small businesses budget for a product photography and video project with us.
The best product photography and video production business for you will depend on you. We like to call this the "perfect match." The best photographer and videographer will be your perfect match. What makes you a match to us or any other photographers and content creators out there will depend on 3 factors: Portfolio, Budget and Process.
We have written a blog that expands more about this. You read read the blog here: https://collabarts.com.au/post/how-to-pick-the-right-video-production-and-photography-company-for-your-business
Professional product photography depends on so many factors including the type of your product and the expertise of the photographer. We have written a blog about how much product photography cost and you can read more on that blog to answer this question.
Yes! We have retainer packages for ongoing product photography. This can either be monthly, bi-monthly or quarterly. To learn more about packages, just fill out this form and we will be happy to send them to you.
https://collabarts.com.au/contact
Yes, we do! On-location shoots are usually either content for brand introduction or company culture video, maybe some lo-fi social media video where we can go to your location, bring our cameras and lights and shoot you and your team. We have on-site packages particularly for these types of videos.
For lifestyle videos, we can definitely hire a location and shoot your products there. There are optional add-ons such as models as well. We have lifestyle packages particularly just for these shoots.
We are located at Mount Waverley, Melbourne. Our product photography studio is in Mount Waverley where we rarely bring clients in. For model shoots done in studio, we use our Box Hill Studio where we can house most of our crew and clients at the same time.
There are a lot of factors affecting product photography prices and these depend on your product, the style that you want, number of deliveries and additional assets such as models or location needs. We wrote a blog expanding on this question: https://collabarts.com.au/post/how-much-does-product-photography-cost
This will depend on what packages you want to purchase with us. We usually like to get to know you and your brand, figure out what you need for your business and show you the packages that fit for that particular needs.
Just fill out this quick 2 minute form and we will be happy to send you these packages.
Yes! Usually, retainer packages are already discounted. However, if you stay with us for 4 or 6 months consecutively, we give out discounts every 4 or 6 months (depending on the package) that you have stayed with us.
Product photography in studio will not have additional location budget compared to on-location shoots. What you will get as a content between studio shoots and location shoots will be very different. Studio shoots are more styled and creative whereas location shoots look more lifestyle.
We require upfront payments for most of our retainer projects. For one-time projects, we require 50% deposit to book the project and another 50% deposit once the shoot is about to start.
All payments are made upfront. If you want to have a 3-month payment plan, we partnered with LUCA Pay to help you with payment plan options. Additional charges will be implemented by LUCA Pay.
We also accept credit cards as a payment method. All payments are transacted through Stripe.
No, we don't do white background product photography as we specialize in stylized product photography.
Your product videos can be uploaded on Amazon. For any instructions on how to upload your videos on Amazon, we found this article helpful: https://gotrellis.com/resources/blog/how-to-add-videos-to-amazon-product-listing/
A product video is a video showcasing your product as the hero or the main subject of the video. Product videos are perfect for product launches, paid ads and billboard ads. If you have expo events, product videos are perfect to showcase on a big screen and play it on loop during the expo to attract more customers coming into your stand.
A product video demo is more like an instructional or educational video where we showcase what your product is, it's use, the ingredients and how to use the product. This is more effective to add on your website or any landing pages for your digital paid ads.
UGC stands for use-generated content. These are videos done by customers who have used your products. It commonly serves as a testimonial video or social proof for your business. It is very important to have in your business as it will give your business an authentic touch where your customers can see first hand how people like and use your products.
Unlike other video shoots that require your videographer to go to your location, product videos don't necessarily need to be shot on your location. In fact, product videos are mostly created inside a controlled video production studio. All you need to do is ship your products to your videographer and your videos will be created.
This all depends on your needs. However, it is not required to have your product video maker to be at the same location as you are because all you need to do is send your products to your videographer and your videos will be created.
Yes! In fact, they work better than image ads. Video ads are more effective and are more engaging than photos. We have seen our videos produce lasting results for our clients. Some of our clients have kept running the same video ads for more than 6 months in a row. When tested against photo ads, video ads always win.
At our video production studio, creating product videos is more than a job—it’s our passion. We’re always exploring fresh ideas and pushing creative limits to deliver one-of-a-kind content that sets your brand apart. From the very start, we focus on building trust and making you feel at ease. Our onboarding and pre-production process is designed around open communication, ensuring we capture your vision perfectly and give you a clear understanding of how we’ll bring it to reality.
Product videos have more value than brand identity videos or testimonial videos. They sell your products and they sell it well! They also take longer to create than a typical video production set. The price varies on so many different factors. If you are planning a product video shoot, budget at least $3000 - $5000 for a short 15-30 seconds video.
For some of our packages, a budget for location costs is already included in the package price. Sometimes, clients prefer to pick a location that goes over the budget or want some custom set design for their video. This is when we add the extra costs on location or we provide a custom quote instead of opting for the fixed packages.
If you are looking to get a product video done, set aside a budget for $3000 or more. Prices will vary on the deliveries and requirements of the shoot.
Yes! Creative direction is already included in our fixed and custom packages. For scripting, it is included as an add-on for any voice-over or dialogue driven videos. For on-site shoots, this is included in our Full Scope Package but not in our basic packages. If you are opting for a custom quote, just let us know that you will require scripting and we will include that in the quote.
We have a rigorous pre-production process that we religiously follow to ensure we grasp exactly what you want for your videos. When you first come and join us, we will go through an onboarding process where we will meet you and understand your business and your vision. We will also take the time to talk about how we can best work together as a team. Video production is a collaboration process. The better we are at working together, the better your videos are going to look like.
During our pre-production process, we will meet you again to pitch the idea. You have unlimited rounds of revisions during the pre-production stage so feel free to express your opinions or scratch the entire idea if it doesn't meet your vision. Your honesty is very important in this stage as this will help save you any money for reshoots and any frustrations on the delivery stage.
During the production and post-production stage, we will communicate with you any changes that we will make on the initial plans. It is very common that we take a creative decision to change aspects in the video if we think it does not work or fit with the overall vision and logistics of the shot. This will be communicated to you to avoid any surprises during the delivery stage.
We mainly focus on small scale work. If you have a large-scale project such multiple videos or a long-form product video, book ahead at least 3 months before you need the project to START so we can make sure that we can fit you in our calendar. The timeline of the project will depend on the scope of the project. Ensure you are months ahead when preparing for a large-scale video shoot to ensure that your videos are not rushed.
We start with an onboarding process. This is important as we need to get to know your business for us to create a video that speaks your voice and delivers your message. We also use this time to set expectations and figure out how we can best work together. Video production is a collaborative process. The better we are at working together, the better your video is going to look like.
Next we have the production stage that includes: Pre-production, Production (shoot) and Post-production. This is where we create the magic. It is important to know that most of the ideation and "magic" is created on the pre-production stage. You have unlimited rounds of revisions during this stage so make use of that and ensure that the plans align to your vision.
For more information, you can read about our process here: https://collabarts.com.au/process
Yes, we can go to your location to shoot videos such as lo-fi social media content, brand introduction videos, testimonial videos, brand culture videos. For more information, you can read our on-site video packages: https://collabarts.com.au/onsitevid
Product videos will need to be shot in studio because we need a controlled environment to pull this off. If you want a lifestyle product video, we can shoot this on-location such as houses, beaches and many more.
This depends on the package or project you have with us. I can't specific timeline as there are so many factors involved in figuring that out but if you are looking to scope out your schedule and deadlines, make sure you book your videographer at least 2 months ahead before you need your project done and leave at least 2-8 weeks of production before you set a deadline for when you need to use the videos. Take into account that you may need some revisions so the final delivery date will need to be flexible.
We want your team's input! In our process, we like to meet you and your team so that we can assess how we can best work together. Majority of our video meetings will happen in during the inquiry, onboarding and pre-production stages. The rest of the stages, we can just exchange emails and texts.
It is important that we meet you and we can set expectations so then we know exactly how the delivery process looks. It is important that your team is going to help us nail the vision and answer our questions as quickly as possible to avoid any delays during the production process.
A product video agency can play a crucial role in boosting your e-commerce sales by producing high-quality videos that highlight your products in the most compelling way.
Professional product videos not only showcase your offerings but also elevate your brand identity, helping you shape the perception you want customers to have. This gives you the edge to compete with major players like Dior, NARS, Laneige, and others in your industry.
Product videos also drive higher conversion rates, as pages featuring videos tend to perform better. By demonstrating how your product solves problems or enhances everyday life, these videos effectively address customer concerns and inspire confidence, motivating them to make a purchase.
Our product videos will help your ad campaigns by having a library of creative assets to test and use for Google Ads, Meta Ads and other digital paid advertising platforms. We don't personally manage ad campaigns at the moment but we will be happy to pass you on to our network of digital marketing agencies.
We constantly send out emails, write blogs and publish Youtube videos to help our customers maximize the reach of their videos. All of our clients will have exclusive access to our courses which teaches exactly this.
During our pre-production stage, you have unlimited rounds of unlimited revisions so make use of this time to ensure that the plans are aligned to your overall vision.
During our the delivery stage, clients have 3 rounds of unlimited revisions. If you have multiple approvers in your team, ensure that each approver have had a say on each rounds of revisions to make the most of it. This means you can have as many revisions as you want as long as you come to us thrice.
Feel free to sit in with our editors when needed.
For more information on our reshoot policy, please read: https://collabarts.com.au/reshootpolicy
Yes. We try to communicate everything to you on each stage of the production. If there are any changes during the production stage, that will also be communicated.
Your input is welcome on each stage of the process. Please feel free to reach out to us if you need any updates.
Yes, we do. Our project manager will help liaise your needs to our creatives. In some cases, you will be working directly with our founder, Catherine Abe.
Basic sound design is included in your packages. Voiceovers are usually an add-on. When adding voiceovers to your packages, it will include scripting, casting and budget for voiceover artists. If you want a particular voiceover artist that goes above the budget, this will be an add-on cost.
We specialize with small products and jewelry is part of that. Yes, we can work with small jewelries.
All businesses benefit from video production. E-commerce and retail businesses NEED product videos more because these businesses sell products. 82% of the internet traffic is videos. 76% of consumers find information from brands and businesses through social media and most social media platforms are video-based platforms. Needless to say, videos are the way to go. If you don't have one, you are missing out.
We specialize our services to the beauty and wellness industry. We love creating video and photo content for skincare products, make-up products, health vitamins and jewelry.
Most of our clients are beauty and skincare brands such as Liquilinks, D'hilla Beauty, Baxter Blue, and Skin Juice.
Yes it can! We do storyboards on each video project we do. This will be shared to you during the pre-production stage. We will work together on framing the video to the story you would like to tell and you can let us know if it is hitting the mark visually using our storyboards.
Lifestyle elements usually include real-life elements such as your products shot on a beach, house and any other scenarios where we can help your audience imagine your products to be used. At most times, models will also be needed for a lifestyle shoot. We can absolutely do a video based on this style. For more information, you can visit our lifestyle shoot page: https://collabarts.com.au/lifestyle
Yes we do! We are a professional studio with over $50K worth of lighting equipment in our studio. Rest assured that we have the equipment needed to light products that can produce a professional look.
While we allow raw photos as part of the package or to be purchased as an add-on for our on-site packages, we don't allow this for product photography and product video shoot.
You see, with product photography and product videos, we use a color profile called Canon RAW and Canon Log, which means, the footage we are using is flat and dull. This allows for flexibility on manual color grading during the editing process. A lot of these processes isn't something most people know about and only professionals in our field can do. Giving a flat color profile to the client will only make the footage unusable for you if you don't know how to color grade.
A lot of what we do on our product photography and product videos are shot based on how we will edit them. This is especially true for visual effects. Most of the "raw" photos and videos we have for this will NEED heavy lifting on photoshop and visual effects done on our video editing software such as After Effects and Davinci Resolve.
No fret! You have 3 rounds of unlimited revisions included in most packages. Whether or not we do a reshoot is circumstantial. For more information, read our reshoot policy here: https://collabarts.com.au/reshootpolicy
Yes! We do! We create Youtube videos, send out email newsletters and all of our clients can have access to our exclusive course on how to make use of your photos and videos for marketing campaigns.
Product video production have long-terms results. Product videos will enhance and strengthen your brand identity, helping you compete with the big brands in your industry. For most of our clients, our product videos are used for paid ads, product launches, billboard ads, TV ads, retailer pitches and expo events which earn brands millions of dollars from.
Yes! Product photography and product videos are the bulk of our services. If you have video content for your social media such as speaking videos for Youtube and you need someone to edit all your content for you, we can also do that. Just have a look at our on-site video packages as this includes an editing-only package.
Yes, we do! For our model shoot packages, we have a budget for models and actors included in the prices. You can also choose to add this onto some of the other packages we have.
Yes, we can! This is called our on-site video packages where we go to your location to film behind the scenes or brand story videos. Check out our on-site video packages page right here:
Product videos will help increase your sales on Shopify especially if people can see how the product is supposed to be used visually. It is more engaging and can help answer all of your customers questions.
Yes, product videos can improve your Shopify store's SEO by increasing engagement and boosting metrics like dwell time and click-through rates. Videos make your pages more appealing to search engines, especially when paired with structured data for rich snippets. They also generate shareable content, driving backlinks and traffic, which are key SEO factors. Plus, videos enhance the mobile user experience, further improving your store’s search rankings.
Our product videos are designed to be of high quality so you can use it anywhere you like. For website use, we suggest uploading your videos to Youtube or Vimeo and embedding that link to your Shopify page so you don't affect your website speed.
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